The Association of Financial Advisors of India (AFAI), promoted by eminent financial experts and industry leaders of India who have joined hands together to establish a platform for exchange of knowledge and experience for the benefit and betterment of all its stakeholders. This strong intelligentsia group constituted from diverse segments of the financing profession will pledge to standardize the service delivery mechanism to rebuild the funding and enterprise architecture so as to bring in discipline and ethical practices for all the stakeholders of the industry namely the entrepreneurs, lenders, borrowers, regulators, policymakers, and the Governments of respective states and center.